Yeezy Boost 350 V2: Why is the hype around the adidas sneaker x Kanye West coming to an end?

Kanye West and adidas feasted us in 2017 with several iterations of the Yeezy Boost 350 V2. This partnership should even give birth to new colors for Yeezus flagship model in 2018. If we could rejoice a few months ago of such a news, the situation seems to have changed radically. The Yeezy Boost 350 no longer has the coast. Since then, can we say that his end is near? Answer in the next lines of this column!


Between November and December 2017, Kanye West and adidas have released three new colors of the Yeezy Boost 350 V2. A marketing strategy that has trivialized, even more, this pair launched more than three years ago. On the other hand, this policy has also disgusted the public who are getting tired of the lack of aesthetic change. As if that was not enough, the increase in stocks of the Yeezy 350 Boost V2 (which has just been validated by Kevin Trapp) has destroyed the hype related to the scarcity of this pair. And to close it all, the nugget of Kanye West and adidas must now face the increasingly fierce competition of … the dad shoe!


Whether it's the Balenciaga Triple S, the New Balance 624 Cross Trainer or the Gucci Apollo, the dad shoes are on the rise. These shoes have a massive aesthetic and look amazing seduce a lot, and Kanye West has understood. Kim K's husband also presented at the end of the year two silhouettes that have nothing to envy to the dad shoes mentioned above. These are the long-awaited Wave Runner 700 and Desert Rat 500. These new pairs are distinguished by their old style or retro and their imposing silhouette. But how does this threaten the hype of the Yeezy 350 V2? meltyStyle tells you more!



Given the current craze around dad shoes, it is obvious that Kanye West is trying to develop different silhouettes inspired by the Wave Runner 700 and Desert Rat 500. This will allow the Yeezy brand to offer a wider choice of products, and to touch so a bigger audience. From there, it seems almost logical that the Yeezy Boost 350 has a fragile health in 2018. As the saying goes, the modes change. And it is not Yeezus who will invalidate these words … in the rest of the news, we finally know all the models of the collaboration adidas x Dragon Ball Z.