Advertisers' marketing budgets were accelerated last year, especially for large accounts, according to a RECMA ranking on new business. While the GSK account gain boosted Publicis Media's new business, the MediaCom network performed best on this metric.
Arthur Sadoun, Chairman of the Management Board of Publicis Groupe, questioned the presentation of the annual results of the group in February 2018: would the year see a new "Mediapalooza", named after a large reopening of their budgets? marketing by brands? The years 2015 and 2016 had
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