Working in the commercial and communication department, the digital manager aims to lead a relevant digital strategy. Indeed, in order to promote the brand, it must put in place action plans.
His missions lead him to control the monitoring and operational management of various projects, whether on a computer, tablet or smartphone. He is also in charge of the animation of the social networks in relation with the company and guarantees the management of the whole of the web window of the group, the visibility on the Internet, the referencing and the affiliation.
A remarkable analytical spirit
He makes most of his decisions based on data, he understands computer tools and uses them on a daily basis. Moreover, with his skills, a digital manager will be able to arrange the existing links between the sales department, the external service providers, the general management and the internal teams. And in relation to the visits, he is perceived as the guarantor of the traffic studies as well as the sales figures. A true conductor, he plays a key coordinating role between the various project stakeholders, whether internal or external to the company. Its capacity for analysis, coordination and synthesis allows it to manage all the links in the chain that will allow the project to see the light of day. But even more than a simple coordination mission, the digital manager is a creator and innovator who is constantly thinking of new ways to promote his business on the web.
Immerse yourself in the corporate life
Once hired, he must know the policy of his company and adhere to it, have a perfect knowledge of products, customers, identity and image of the company. The well-being is also a key point for the success of digital managers. Passionate about digital technologies, he is in a constant state of watch and keeps abreast of the latest technological advances. He has an acute artistic sense with his own approach to aesthetics, creativity and curiosity. He likes to work alone as well as in a team and knows how to go from one task to another in a minimum of time. He does not hesitate to propose and to decide while listening to the opinion of his collaborators. His sense of responsibility goes hand in hand with his goal of meeting deadlines.
The different missions of a digital manager
Attached to the general management or marketing of a company, the digital manager aims to improve the visibility of the brand on the web. His multiple tasks enable him to drive traffic, improve online sales, satisfy customers and animate social networks / blogs and other storefronts of the company. Its role is to design and animate the communication of the brand on the web while respecting the overall strategy and policy of the company. Although he is usually part of the management committee, the digital manager often keeps track of multiple operational activities. Alone or in a team, he can look after the service providers who will intervene in his project: communication agencies, press, advertising agencies …