Thomas Reiss (Sociomantic): "Programmatic direct is one of the three fund trends"

Thomas Reiss is the managing director of Sociomantic France, a player in display programmatic advertising since 2009. The company was founded in Berlin and now covers more than 70 markets with 22 offices around the world.

It unveils three trends in programmatic advertising and points the aprioris to get rid of. Present in several markets, the company monitors trends across the Atlantic. "The mobile surge has taken hold of the United States and Southeast Asia. In the United States, 32 billion euros that were spent in mobile advertising campaigns in 2015 is a 65% increase compared to 2014, "notes Thomas Reiss.

The video interview of Thomas Reiss, Executive Director of Sociomantic France:

[Contenu proposé par Sociomantic]