Boosted by the collection Jordan BrandNasser Al-Khelaïfi and PSG are frightening the jerseys sales market. The club of the capital is just about to succeed a bet he had set since 2011 and the advent of Qatar.
PSG close to one million jerseys sold.
For the first time in its history, Paris Saint-Germain will reach the million jerseys sold. Boosted by collaboration with Jordan Brand (European jerseys), the president's club Nasser Al-Khelaïfi will thus enter the world top 5 (behind Manchester United, Real Madrid, Barcelona and Bayern Munich) thanks to a 25% growth in sales. And according to the newspaper The Parisianit is outside France that it is progressing well, with a 470% increase in jersey sales in the United States.
"Not only has this collection been thought of as a ready-to-wear collection, easy to associate in everyday life, but the Jordan brand has also allowed PSG to access new territories such as Asia. and the United States where Ligue 1 is not visible », commented Virgile Caillet, expert in sports marketing.
Last year, the Rouge et Bleu had already frightened the counters, says the regional daily. With the 800,000 jerseys sold and all of its products under license (107 in total), the Parisian club had generated nearly 55 million euros, more than twice the overall budget of Nîmes Olympique (20 million euros). euros), 11th in Ligue 1.
A new basketball jersey, imitating the white used in the Champions League by the partners of Neymar, should soon see the light of day in a very limited edition.