Paris Saint-Germain will sell more than 1 million jerseys this season!

1 million football shirts sold for the 2018-2019 season. This is the number that should reach Paris Saint-Germain if we believe the figures revealed late last week by Le Parisien. A figure achieved thanks to the partnership with the Jordan brand.

" Last season, 800,000 shirts were sold, we have multiplied the sales of jerseys by 10 in a few years. In 2011, about 80,000 tunics were sold. We are today very strong in Europe. This year, with the partnership with Jordan, we hope to reach one million jerseys ». Fabien Allègre, director of development at Paris Saint-Germain, did not think so well in the aftermath of the announcement of the partnership with the brand Jordan! Announced as a major goal for the marketing division of the Parisian club, the million jerseys sold in a single sports season seems to be achieved if we believe the figures revealed by Le Parisien a few days ago. Realized by Real Madrid, FC Barcelona, ​​Manchester United and Bayern Munich, the club closed the million jerseys sold includes a new member, Paris Saint-Germain. While in the early 2010s, the capital club was struggling to sell 250 000 jerseys during a sports season, what were the factors that allowed the PSG to reach this miraculous figure?

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<p>Of course, the massive arrival of great players has helped to ensure worldwide visibility to the Paris club. Of <strong>David Beckham</strong> to Zlatan Ibrahimovic through Neymar or Kylian Mbappé, Paris Saint-Germain has notably succeed in conquering a market like Asia where he was only a little present before. We remember for example that when Beckham arrived at PSG in 2013, more than 150 journalists were massed to attend the first training of English and that for one month, 350 of 500 jerseys sold per day at the official store The club was flocked with the name of English! A few years later at the time of Neymar's arrival, 10 000 jerseys flocked from the number 10 of the Brazilian star that have passed in just 6 hours! Other actions such as summer tours abroad, the website translated into 8 languages, various collaborations with fashion brands like <strong>Hugo Boss</strong>, Building or <strong>BAPE</strong>, have of course brought additional visibility to the Parisian club and offered additional sympathy capital.</p>
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