1 million football shirts sold for the 2018-2019 season. This is the number that should reach Paris Saint-Germain if we believe the figures revealed late last week by Le Parisien. A figure achieved thanks to the partnership with the Jordan brand.
" Last season, 800,000 shirts were sold, we have multiplied the sales of jerseys by 10 in a few years. In 2011, about 80,000 tunics were sold. We are today very strong in Europe. This year, with the partnership with Jordan, we hope to reach one million jerseys ». Fabien Allègre, director of development at Paris Saint-Germain, did not think so well in the aftermath of the announcement of the partnership with the brand Jordan! Announced as a major goal for the marketing division of the Parisian club, the million jerseys sold in a single sports season seems to be achieved if we believe the figures revealed by Le Parisien a few days ago. Realized by Real Madrid, FC Barcelona, Manchester United and Bayern Munich, the club closed the million jerseys sold includes a new member, Paris Saint-Germain. While in the early 2010s, the capital club was struggling to sell 250 000 jerseys during a sports season, what were the factors that allowed the PSG to reach this miraculous figure?