Reinforce 80,000 creative minds connected by intelligence
artificial, thanks to Sprints videos, on-demand training and
to "LAB" in immersion in leadership
Publicis Groupe (Paris: PUB) [Euronext Paris FR0000130577, CAC 40]
today launches advanced training programs for its 80,000
employees to accelerate the transformation of the Group into a
" Our ambition is to create connections that allow
our people learn more, share more and create more "
says Arthur Sadoun, Chairman of the Management Board of Publicis Groupe. " Connect
employees around the world to the power of knowledge and education
is the best way to achieve this. When your employees
develop their skills and come up with all kinds of new challenges,
this promotes our growth and that of our customers. "
This program is based on three pillars that energize exchanges between
the collaborators and the way they learn.
1. Learning by videos entitled sprints, who
deal with topics that are at the heart of our clients' challenges, taught by
experts from Publicis Groupe in the form of conversations. The first of sprints,
launched today, is composed of a series of 9 short videos on the
data, and accompanied by extensive training modules. Videos Sprint
additional information on the digital transformation of the company,
dynamic creativity and e-commerce will be launched throughout
of the year 2019.
2. On-Demand Training provides access to thousands of
interactive learning modules covering all aspects of our
job. These courses, so far reserved for 20,000 employees, will be
now made available to all.
These sprints are available on the web version of the platform
Marcel. Complete on-demand training modules will be integrated
later in the year. So, these two devices will start to
rely on artificial intelligence to anticipate the need for
training of each employee, taking into account their own
experiences, those of their customers, or of their collaborators
direct, in a very fluid way.
The "LAB" (Live Action Boost) about learning
immersion leadership is a personal training program,
constituted by the "LAB" 1 for young leaders, and the "LAB 2"
for experienced leaders. These 2 programs are centered on a
customer brief discovered live to reveal skills and have a
immediate impact to customers.
"LAB" 1, launched this month in London, brings together
young leaders from around the world during an intensive session of 5
working days in collaboration with opinion leaders
and practical cases of Power of One.
"LAB" 2, launched in Berlin in March 2019, will offer
experienced leaders training on the transformation of
business model of the company for 4 months.
"Our vision is that of a company that works for its
employees, not the other way around Explains Emmanuel André, Chief
Talent Officer of Publicis Groupe. " This commitment takes shape in
this new, deeply collaborative training program for
enjoy the richness of the network formed by 80,000 creative minds
of the Group, connected by a common goal. "
About Publicis Groupe – The Power of One
Group [Euronext Paris FR0000130577, CAC 40] is a world leader in
marketing, communication and digital transformation of
businesses, through the alchemy of creativity and technology.
Present throughout the entire value chain of creative consulting and
production, Publicis Groupe puts at the service of its customers a
transversal, unified and fluid organization facilitating their access to
all of its expertise around the world. It is articulated
around four major divisions, Publicis Communications (Publicis
Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL,
Prodigious), Publicis Media (Starcom, Zenith, Spark Foundry, Blue449,
Performics, Digitas), Publicis.Sapient (SapientRazorfish & Sapient
Consulting) and Publicis Health. The Group is present in over 100
country and has nearly 80,000 employees.
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