How the arrival of Alexis Sanchez boosted sales of Manchester United

Manchester United is already rubbing his hands. A few days after Alexis Sanchez's arrival at Old Trafford, the Red Devils are already seeing the benefits of hosting a world football star. Clearly, the transfer of the old gunner would already be profitable to believe Ed Woodward. The executive vice president of United is thus relying on the positive repercussions engendered by the arrival of the Chilean star at the marketing level. And if MU has rolled out the red carpet to welcome Sanchez (annual salary estimated at more than 14 million euros plus premium signing 20 million), the latter is already making change in his room. Thus, Manchester has sold in January, three times more jerseys than in his previous record.

Better, Mancunian social networks have literally ignited since Alexis Sanchez joined Old Trafford. The announcement of the player's signature on January 22nd, remains the club's most shared Facebook post, and the most retweeted post on Twitter is more than 158,000 retweets. The first post of the user generated 211,000 likes on Twitter and 14,000 comments. Undeniable proof of the success of this long-awaited transfer, the Alexis7 hastag was the number one topic on Twitter around the world. "To put all this in context, the announcement messages generated 75% more interactions than Neymar's arrival at PSG," said Woodward.

An excellent financial health brought to end thanks to Sanchez

The latter also reveals that the excellent commercial health of the club has ensured the future of United with the extension of José Mourinho and the acquisition of Alexis Sanchez. But as the story The Telegraph, the good health displayed by MU is not reduced to the Sanchez effect. Thus, the official site of the club also benefits from the windfall and would be the most visited website in the world at the level of sports clubs. Since the beginning of the season, United has generated 25.5 million Twitter interactions.

"Which is close to the number of interactions of the two largest European clubs together," decrypts the vice president of Manchester. The club's TV channel recorded a 40% increase in subscribers from the United States, China, India and Thailand. Finally, the club's profits for the quarter increased by 4% or more than 163 million euros. Dizzying numbers will increase in the coming weeks. There is no doubt that Alexis Sanchez will add his stone to the building in this exercise …