Facebook launches training program on digital marketing in Abidjan

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Facebook launched on Thursday in Abidjan, a program "boost your business" to train small to medium enterprises (SMEs) to digital marketing.

Baptized "Boost with Facebook", this program aims to enable entrepreneurs to meet them in order to equip them with digital means to boost their online activities.

This training, completely free and supported by Facebook, will take place in almost all the countries of the Francophone Africa area with SMEs.

Representing the Minister of the Digital Economy and the Post, Cabinet Director Modibo Samaké De congratulated Facebook for its confidence in Côte d'Ivoire by launching this innovative program.

"The state is not meant to do everything alone. It is resolutely committed to creating a digital space that inevitably leads to a liberalized market, and gives pride of place to the private sector by addressing Facebook to the extent that its action is a significant contribution to the development of the economy. and the increased use of ICTs for the economic development of our people, for the creation of wealth and jobs, "he said.

This training is addressed not only to trainers, but also to more than 2,000 Ivorian SMEs and will be held over 20 months in the country's cities including Abidjan and Bouaké.

This presentation of the program "Boost with Facebook" for French-speaking Africa is organized by Facebook, in collaboration with Kinaya Ventures, an innovation platform based in Dakar and Abidjan that connects promising startups to large companies and investors by encouraging open innovation in Francophone Africa.

(AIP)