Facebook launches its "Boost your business" program in the DRC

Facebook and Kinaya Ventures announce the launch in the Democratic Republic of Congo of the Boost Your Business program, designed to support Congolese small and medium-sized businesses and support them in their digital transformation efforts.

It is the city of Kinshasa in the Democratic Republic of Congo (DRC) that hosted on April 13 this program designed by Facebook and piloted in Francophone Africa by the open innovation platform Kinaya Ventures.

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Boost Your Business is an initiative conceived by Facebook and which has for ambition to encourage entrepreneurs to seize the opportunities offered by social media to grow their business. After a successful pilot in 2018 that trained 1006 entrepreneurs in 3 French-speaking African countries, namely Benin, Guinea and Senegal, the program, orchestrated by Kinaya Ventures, a partner of Facebook, will now extend to 6 countries and 16 cities in Francophone Africa.

Thus, 10,000 entrepreneurs in the DRC, Benin, Cameroon, Côte d'Ivoire, Senegal and Guinea Conakry will be able to benefit, free of charge, until February 2020, of an intensive training day in digital marketing. on Facebook, WhatsApp Business and Instagram apps.

" The Boost Your Business program is a great vehicle for learning and skills development for entrepreneurs in the formal and informal sectors in French-speaking Africa. The sessions are open to everyone and are totally free. We are particularly proud to carry out this project, which is fully in line with Kinaya Ventures' mission to contribute to the development of the tech and entrepreneurial ecosystem in Francophone Africa. Said Eva Sow Ebion, co-founder and innovation specialist at Kinaya Ventures.

The first workshop in the DRC was held on April 13 on the sidelines of Kinshasa Digital Week, and in the preamble of Tech and Innovation Roadshow, a tour in which representatives of Facebook and Kinaya Ventures traveled to Kinshasa, Lumumbashi and Goma to offer trainings and workshops and to exchange with public decision makers on the role of innovation and technology to develop the country.

" Facebook, Whatsapp and Instagram are great tools for African entrepreneurs Said Phil Oduor, head of economic impact policies at Facebook and in charge of the program. "Through the Boost Your Business program, we want to empower them to realize their full potential and learn how to grow their business through our platforms. "

To roll out the program in more than 16 cities, Kinaya Ventures relies on a network of more than 100 local, national and regional partners.
Those interested in participating in the Boost Your Business program, as well as companies interested in contributing to the initiative, can express their interest by completing an online form on the platform.

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