Boost With Facebook aims to train 10,000 entrepreneurs in digital marketing in Côte d'Ivoire, Senegal, Cameroon, the Democratic Republic of Congo, Benin and Guinea Conakry.
To date, more than 1.6 billion people are connected with a company on Facebook, WhatsApp and Instagram.
To do this, Facebook wants to give African small and medium-sized companies the means to exploit digital platforms to start and grow their business, hence free and open training sessions for all to come.
In progress on the African continent since 2017 in countries such as South Africa or Nigeria, the program which consists of a series of free trainings in online marketing techniques, now extends to six countries in French-speaking Africa. Ivory Coast, Cameroon, Senegal, Benin, the Democratic Republic of Congo and Guinea Conakry. It aims to reach 10,000 entrepreneurs in French-speaking Africa by 2020.
The news was announced during an event in Abidjan that gathered in the morning a hundred participants, entrepreneurs, influencers and institutional personalities.
"Digital platforms now occupy a fundamental place in the economy, and even more so in Africa, where the informal sector accounts for up to 80% of GDP. Said Aïda Ndiaye, head of Facebook for public policies in French-speaking Africa.
According to the social network, the first obstacle faced by small and medium-sized enterprises in Africa is the difficulty to reach consumers, new technologies, in a continent that has more than 185 million mobile subscribers, allow daily to the public to discover new products and services.
The curriculum includes a day of intensive sessions adapted to the online behavior of local users and will be piloted in French-speaking Africa by the Facebook partner Kinaya Ventures innovation platform. The sessions are free and open to everyone.
"The Boost Program With Facebook, is a great vehicle for learning and skills development for entrepreneurs in the formal and informal sector in Francophone Africa. Small and medium-sized enterprises, the main providers of employment, are the engine of the economy. Said Eva Sow Ebion, co-founder of Kinaya Ventures.
Expansion of Boost With Facebook in Francophone Africa comes as the Group prepares to launch a new website dedicated to SMEs across Africa, which will also make available to local companies, job seekers, developers and managers a line of communities, a portfolio of free online resources.
With APO Group