A fruitful collaboration! At the beginning of September, Paris Saint-Germain made a huge marketing move by signing an exclusive partnership with Jordan brand, a subsidiary of Nike, for the next three years. "This is a new step in our project to make PSG one of the world's leading sports brands"President Nasser Al-Khelaïfi said at a presentation conference at Parc des Princes. A few months later, the record is striking.
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As explained The Parisian in its edition of the day, this collaboration brings big money to Paris SG. The Paris club had already sold 150,000 units of its jerseys used in the Champions League the month of the exit. More than a million club jerseys will be marketed this season, a record number for the club's capital. Figures are constantly rising, since it's 25% more than last season.
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Paris Saint-Germain has entered a new economic era. By signing this historic partnership, the first between the basketball brand and the football industry, the capital club is attacking the American continent. This is already reflected in the figures since still according to Le Parisien, sales have literally exploded (+470). This allows PSG to give a huge boost to his jersey sales. The proof, the Paris SG will integrate the top 5 clubs selling the most jerseys in the world – behind Manchester United, Real Madrid, Barca and Bayern Munich – Through this collaboration, the PSG hopes to raise the sum of 15 million €!
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