Does the promotion trigger the purchase? Does it increase the average ticket? To which competitor did I take market share? In what proportions? What would have been the impact on my sales if I had paid 75 € instead of 50 €? And if I pay more, do I recruit more? Answers in part in this Consolab infographic.
Questionnaire of 39 questions by email to consumers who participated in the promotional offer of one of the sponsor brands. 6107 respondents. Participation in promotional offers took place between January 2014 and February 2015. Survey in May 2015.