5 tips for a successful marketing campaign with a signature mail

Boost My Mail is an online publisher of email signature creation, compatible with Outlook and Gmail. A single administrator can generate in just a few clicks an automatic email signature for all of his employees. The solution allows relaying communication campaigns in the format of banner mail in the signature. An economical and practical solution for making email signatures a webmarketing conversion lever. The platform offers users to test the solution online for 14 days, free of charge and without obligation.

Tip # 1. Consider email as a mainstay of webmarketing

1.4 billion is the number of emails sent each day in France. With an average opening rate of 86%, the email of the daily has nothing to envy to emailing campaigns! Of all the digital strategies, the communication by email remains the most effective and the most personalized strategy, in particular in BtoB communication.

Tip # 2. Customize and standardize your email signatures.

A mail signature serves the professionalism of a company, so do not neglect it. The signature template must be personalized to the corporate colors and identical for each member of the company at the same time. It's a simple way to self-promote your business and invite your prospects to discover your website or follow you on social networks.

boostmymail tool interface

Tip # 3. Make your employees the ambassadors of your brand

Associating an advertising banner with the signature mail of its employees is not a very regular practice in companies, or none at all for some. Yet, today we see a return on investment very powerful.
Sébastien Hardy, head of the Nantes agency Actual Systèmes, an SME, wholesaler in hardware, returns to us on his user experience:
"Whereas before we broadcast a newsletter per week, now we relay our news in banner format in the signatures emails of our sales. Indeed, we realized that the majority of sent emails ended up in the trash! While an email sent by one of our sales representatives is necessarily open. We have 13 sales people who send between 50 and 100 emails a day to customers or prospects. As they can not address all the topics of the moment, the mail banners relay news that potentially interest their recipients. The most common themes are current promotions, news, and product launches. Usually on our promotional offers, we have a significant volume of clicks, which is between 150 and 200 clicks. The best-performing campaign we broadcast was on the launch of a new RGPD product. The campaign generated more than 900 clicks.

Tip # 4 / Prepare an editorial plan for email banners

Regularly updating a banner in a mail signature is a positive indicator of your company's ability to be active in its communication relationship with a prospect, a customer or a partner. It is necessary to alternate the themes of the banners. Here are some examples :
– a promotional offer,
– A new product,
– Participation in an event,
– Promoting an article from your blog on business expertise,
– The relay of an article of an influencer or a media that speaks about your company,
– The promotion of your social networks.

To create a free banner, creative sites like Canva are useful. Once the banner is created, simply download it to Boost My Mail and assign it to the desired users.

Tip # 5 / Measure Campaign Performance

The last tip and not least! To customize your campaigns and make them even more efficient, you need to measure them and use AB Testing. The solution Boost My Mail provides a tracking tool to track the statistics of banners broadcast.

measure email campaigns

How to set up the Boost My Mail solution?

Tristan Auriol, head of the information system of the web and mobile agency Vigicorp shares his experience: "The implementation of the solution was done quite easily. The solution Boost My Mail is aimed at neophytes, it is well appointed and meets the specific needs related to my job. I was able to install only on our Outlook. It took me 15 minutes! I do not have to go over the 30 computers of the company to configure the signature mail. We earn one man day for each new mail signature created, and one day for integration on each post. "

The + and the – of Boost My Mail according to the Century Digital

The +

  • The simple design of the platform for a functional and easy use,
  • The choice of models of mail signatures,
  • Planning and statistical monitoring of campaigns,
  • Subscription at a lower cost, if you compare it to the purchase of advertising space or to classic emailing,
  • Associate several signatures to one of his collaborators if he represents several brands,
  • Real-time synchronization of user information.

The –

  • The app is not responsive for smartphone use.

How to create a mail signature with Boost My Mail?

Just log on to www.boostmymail.com and create a free account. No need for integration knowledge or HTML, click on the "signature" tab on the platform's home page. Choose a signature template, integrate your logo and choose the elements you want to appear in the signature (name, surname, function, phone number, website, social networks, etc.). Once you've set up your signature template, you just have to embed a banner and assign your users. To assign your users, the editor will ask you to integrate the user information, either manually or synchronously. Once all the elements have been integrated, go to the statistics tab to view the volume of banner clicks and the deployment of email signatures.