When you see a restaurant full of people, you naturally assume that the food is surely good. This is the principle of social proof: when a lot of people do something, we assume there is a good reason – and we naturally tend to follow the movement …
In marketing, this principle is used all the time to make a product credible – especially through the use of testimonials.
But did you know that testimonials are not the only way to demonstrate social proof?
In this video, we break down a real sales page to identify 5 new ideas for using social proof:
Links mentioned in the video: