3 Remarketing campaigns to boost your sales

Here are some statistics that should give you ideas: 96% people leave a site before buying or signing up, 49% buyers visit a site 2 to 4 times before placing an order (source: Quicksprout) …

If you look at the statistics of your site, you will make the same observation:

Job & Co'm
  • At least 90% of your new visitors leave without buying;
  • The conversion rate on repeat visits is between 2 and 3 times higher than that of new visitors.

The conclusion is obvious:

To increase your conversion rates, return your visitors to your site. – Click for Twitter

There are different ways to get your visitors back:

  • You can collect their email address but not everyone will give it to you at the first visit;
  • You can ask them to follow you on social networks but most people will not do it;
  • You can hope they remember your URL to type it in their navigation bar later (good luck !).

These three methods will only allow you to recover a small part of your visitors.

On the other hand, there is a fourth technique that allows you to reach the vast majority of your visitors at a lower cost: Remarketing.

What is Remarketing?

Remarketing is a technique that allows you to recover your lost visitors by showing them targeted ads when they visit other sites.

Take the example of Facebook to see how Remarketing works:

  1. You place a tracking code provided by Facebook on your site;
  2. When a visitor arrives on your site, he is identified by Facebook;
  3. Your visitor leaves your site;
  4. Later, when your visitor is on Facebook, he sees an advertisement for your site;
  5. The visitor clicks on your advertisement, is directed to your site, and buy your product.

If you learn better visually, here is an illustration of the process:

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Use Remarketing to Boost Your Sales

So far, we have established that:

  1. The best way to increase your conversion rates is to get visitors back to your site;
  2. Remarketing is the best way to get your visitors back to your site.

By transitivity, we can deduce that:

In 2015, Remarketing is one of the best ways to increase your conversion rates. – Click for Twitter

My personal obsession is to look for ways to increase conversion rates (by the way, my nickname is 'The Maniac of Conversions') … and my experiences over the last few months have confirmed to me that remarketing is the golden opportunity of moment.

This is the mission of this article: to show you that you are losing sales if you do not have a remarketing campaign in place. This is what I call the crusade for Remarketing.

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The crusade for Remarketing

Why you still do not use Remarketing

If you read Webmarketing & Co'm, you are an intelligent marketer who is aware of the latest trends: this is surely not the first article you read on Remarketing.

And yet, the vast majority of you still do not use it.

This forces me to wonder: what is stopping you from launching your first Remarketing campaign today?

That's my assumption: You already have a lot to do … you do not have time to learn another one marketing technique.

So here's what I propose: this article will show you how to get started today with minimal time investment and maximum ROI.

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An 80/20 approach to remarketing

According to the famous Pareto Law, 80% of the results in a given field are produced by 20% of the applied efforts.

In terms of Remarketing, you can get these 80% results by implementing the 3 simple campaigns described in this article.

Note: If you need help on the technical aspects of setting up these campaigns, click here for a step-by-step tutorial.

Campaign # 1: Convert prospects to the point of buying

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This campaign is for you if: you sell a product worth more than 10 €, or you collect prospects on your site.

Purpose of the campaign: Identify prospects who have abandoned just before being converted and push them to complete the process

Examples of use:

  • Offer a discount coupon to prospects who have seen your sales page but have not purchased;
  • Give everyone who visits your squeeze page without entering their email a second chance to sign up;
  • Raise the prospects who saw the request for quote without going through.

Target the following audience:

  1. Visitors who visited the following pages: the last page before the conversion (sales page, form, squeeze page)
    And:
  2. NOT having visited the following pages: Confirmation page

Campaign # 2: Reengaging Your Lost Readers

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This campaign is for you if: You have a content marketing strategy.

Purpose of the campaign: Remind the existence of your site to those who have not visited it lately.

Examples of use:

  • Re-engage your casual visitors by showing them your best article of the month;
  • If you manage a paying community, continually bring members back into the community to lower the churn rate;
  • If you sell online training, increase the percentage of buyers who complete the training.

Target the following audience:

  • Visitors who visited your site in the last 180 days, but not in the last X days.

Campaign # 3: Be ubiquitous before signing the contract

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This campaign is for you if: You make B2B sales.

Purpose of the campaign: Stay in the mind of your prospect after sending the quote, and lift the remaining objections.

Examples of use:

  • Show case studies of your past results to your prospect;
  • Refer your prospects to articles in the press about your business;
  • Reinforce your social proof by showing the logos of your customers.

Target the following audience:

This campaign is slightly more difficult to set up than the others if you use Facebook, because the minimum size of an audience is 20 people.

Keep in mind that your audience will likely gather several individuals per prospect, as the quote is passed from person to person. This is good because it allows you to show your ads to everyone involved in the decision.

That said, if you still can not reach an audience of 20 people, you can just expand your audience a bit by including other pages.

Neil Patel reports a 28% boost in the acceptance rate of his quotes by targeting his prospects with remarketing campaigns. With such results, you can afford to show your ads to a few dozen more people!

Conclusion

Remarketing is a great way to boost your sales by converting more of your visitors into buyers.

In this article, you've discovered 3 campaigns that you can start today to take advantage of this tool.

To go further, you can consult the Complete Guide of Remarketing Facebook.

What you will discover in the Complete Guide to Facebook Remarketing:

  • Our calculator to project the Return on Potential Investment of your campaigns;
  • The step-by-step tutorial to install your tracking pixel;
  • Advanced techniques to optimize your Return On Investment.