15 mechanical games contest to animate its communities
Many companies, from the smallest to the largest, are now implementing competitions to recruit, retain, animate and reward their communities. To meet these different objectives, there are many mechanics that can be put in place. Small budget, big community, special event … there is something for everyone! Discover our 15 game mechanics contest to animate your social networks!
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1) The "simple" contests on Facebook, Instagram and Twitter
Principle:
Internet users interact directly on the publication of the company according to the conditions defined: like, sharing (in public mode for verification), comment (answering a question, tagging X friends …).
This kind of contests can take place on Facebook, Instagram or Twitter. The possibilities are so many!
Contest organized on the Facebook page of CDiscount
Election of the winner:
Draw at the end of the operation.
Advantages :
Ultra virality of the contest, especially if public sharing and tag of friends.
Very weak implication, because the surfer does not even have to leave the social network.
The invitation of friends allows to widen the visibility post and recruit new fans (and therefore future customers) qualified. We will indeed invite his friends potentially interested not to "spam" others, so there is a qualification of contacts performed by the user himself.
Disadvantages:
No ?
Necessary time :
Rather weak: just the graphic creation of the contest to be made, then the draw and the announcement of the winner to perform.
Gifts:
Anything and everything … Even a small gift works, because there is very little involvement needed for the user.
2) Contests where gifts are won over bidding
Principle:
This is exactly the same principle as the classic contest on social networks with the particularity of an overbid: the more participants there are, the more the company offers gifts. These contests usually work through bearings (example: more than 100 participants = 10 gifts, more than 200 participants = 20 gifts, etc.).
Contest organized on the Facebook page of Badabulle
Election of the winner:
Draw at the end of the operation.
Advantages :
Ultra virality of the contest, especially if public sharing and tag of friends.
Very weak implication, because the surfer does not even have to leave the social network.
The invitation of friends allows to widen the visibility post and recruit new fans (and therefore future customers) qualified. We will indeed invite his friends potentially interested not to "spam" others, so there is a qualification of contacts performed by the user himself.
Disadvantages:
Requires a large budget to offer a large number of gifts, or gifts with a very low face value, which may not motivate the community enough to participate.
Necessary time :
Rather weak: just the graphic creation of the contest to be made, then the draw and the announcement of the winner to perform.
Gifts:
Many gifts that motivate users to participate.
3) The competitions photos or videos
Principle:
Internet users share a photo (or a video) on a defined theme.
Sure Facebook, the contest usually takes place in a dedicated application where the fans then have access to the participants' gallery, especially to be able to vote.
Sure Instagram, we must add in constraint the use of one or more hashtags to find the participations.
Contest organized on Kiabi's Facebook page
Election of the winner:
Either thanks to user votes (which will bring a stronger virality), or by a jury (which will bring a stronger impartiality).
It may be interesting that personalities »More or less recognized (bloggers, instagrameurs for example) are part of this jury for a tenfold communication, but also for a greater objectivity. It is also possible to link the two: the finalists are elected by the votes of the Internet users, but the big winner (s) is (are) chosen by the jury.
Advantages :
Fans take themselves to the game and share a personal photo. If the photos show the product or service of the company, it can also convince future customers about the quality and the added value of these.
Disadvantages:
If the winner is elected through a voting system, there is a high risk of being with many competitors who vote and elect a winner who does not really deserve it. This will cause frustration and disappointment on the part of other "real" participants.
This also requires an investment in time for the participant (take the photo, then share it) and its adherence to post a photo on social networks according to the theme.
Necessary time :
Rather weak: just the graphic creation of the contest to be made then the winner (s) to choose.
Gifts:
3 winners seem the perfect choice to reward multiple fans and not create frustration or claim. It can also be a symbolic reward: see your photo become the new face of the brand or be part of a publicity campaign, etc.
4) The quiz competitions
Principle:
The user must answer the questions correctly asked by the company to participate in the draw.
Contest organized on the Facebook page of Badabulle
Election of the winner:
Draw at the end of the operation among the participants who answered all the questions correctly.
Advantages :
To answer questions, the user must search for the answer on the site of the company via a link "index", which will therefore bring a strong increase in traffic on the source site.
Questions can also help to information on the products, services or values of the company.
Disadvantages:
Only one participation throughout the duration of the operation (except initially to possibly improve its score).
Necessary time :
Medium to long: graphic design and writing questions, answers and links to the site.
Gifts:
In connection with the theme of the quiz and pages of the site visited. 1, 3 or 5 big winners.
5) The "Blind Test" contest
Principle:
Internet users must recognize a musical excerpt and choose the correct answer from those proposed.
Contest organized on the Curly and NRJ Facebook page
Contest organized on Ben & Jerry's Facebook page
Election of the winner:
Draw at the end of the operation among the participants who made a no-fault.
Advantages :
Playful and fun, but not necessarily relevant if the company has no connection to the music.
Disadvantages:
Only one participation throughout the duration of the operation (except initially to improve his score). Does not bring traffic to the site unlike the classic Quiz.
Necessary time :
Medium: graphic creation, writing questions, answers and uploading songs.
Gifts:
In connection with the theme of music: concert tickets, for a festival, albums …
6) The Personality Tests
Principle:
As in women's magazines: the user answers a series of questions and then gets a profile result.
Contest organized on the Hitek website
Help with the choice for his bag on Babymoov's website
Election of the winner:
Draw at the end of the operation: either a gift by type of profile, or a single big winner.
Advantages :
Playful and engaging aspect. The fan gets caught up in the game and usually shares his result with the community.
The test also helps to orient a client in his product choice : "What drill is right for you? "What pair of sunglasses is right for you? », Etc.
Disadvantages:
One participation for the duration of the operation.
Time "important" to answer the entire quiz.
There may be a misunderstanding of Internet users profiles / personalities if they are too stereotyped for example (impression of judgment).
Necessary time :
Very long: graphic creation, definition of profiles, writing questions / answers and profiles of each personality.
Gifts:
In connection with the theme of the test.
1 big winner or the number of profiles available.
7) The "Battle" contest
Principle:
The user must choose between two images / things / products …
Contest organized on the Facebook page of Bourjois
Election of the winner:
Draw at the end of the operation.
Advantages :
Playful and engaging aspect. The fan gets caught up in the game and may want to motivate his friends to participate and win his proposal depending on the issue.
It also allows the company to test a concept, a color, a trend…
Disadvantages:
One participation for the duration of the operation.
Necessary time :
Low: only the graphic creation.
Gifts:
The product that will have won the most votes for example.
8) The "Winning Instants" contest
Principle:
By filling out a form, then by clicking on a button "call to action", the user knows directly whether he has won or not. Winning moments are defined by the company or randomly.
Contest organized on the Facebook page of Atlas for men
Election of the winner:
At some point, the number of times determined by the company.
Advantages :
Opportunity to play every day throughout the contest.
Very little engagement needed for the fan (just a click).
Disadvantages:
Theexperience customer is very weak.
Disappointment when you discover directly that you have lost. If the operation lasts several days (one week of high time or an Advent calendar over a full month), there is a high risk of weariness.
Necessary time :
Low: only the graphic creation.
Gifts:
A fairly large number of gifts or a gift each day to motivate you to return to participate in the contest.
9) The scratch contests
Principle:
This is exactly the same principle as contests with classic winning moments. By filling out a form, then scratching a box, the user knows directly whether he won or not. Winning moments are defined by the company or randomly.
Contest organized on the Facebook page of Top Office
Election of the winner:
At some point, the number of times determined by the company.
Advantages :
Customer experience a little more playful than the classic instant winner.
Opportunity to play every day throughout the contest.
Very little engagement needed for the fan (just a click).
Disadvantages:
Disappointment when we discover directly that we have lost. If the operation lasts several days (one week of high time or an Advent calendar over a full month), there is a high risk of weariness.
Necessary time :
Low: only the graphic creation.
Gifts:
A fairly large number of gifts or a gift each day to motivate you to return to participate in the contest.
10) The "Jackpot" contest
Principle:
This is again the same principle as the contests with the classic winning moments. After completing a form, the user activates a armed bandit like at the casino and discover if he won or not. Winning moments are defined by the company or randomly.
Contest organized on YOP's YOP Facebook page
Election of the winner:
On the principle of the instant winner: at a given moment, the number of times determined by the company.
Advantages :
Playful aspect. The fan is taken to the game addiction effect: it comes to retry his luck every day.
This game can also allow the highlighting the company's products via the images of the rollers.
Disadvantages:
Disappointment when we discover directly that we have lost. If the operation lasts several days, there is a high risk of weariness.
Necessary time :
Low: graphic creation and images of the rollers.
Gifts:
One or more of the products put forward on the rolls.
On a theme or a jackpot to make you want to come back every day.
11) Memory contest games
Principle:
Internet users must find pairs of images as in the classic game of Memory. It is also possible to set up a timer.
Contest organized on the Moulinex Facebook page
Election of the winner:
Draw at the end of the operation.
Advantages :
Playful and engaging aspect.
Allow the highlighting the company's products via the images of the cards to be returned.
Disadvantages:
No ?
Necessary time :
Low: graphic creation and images of the rollers.
Gifts:
One or more of the products put forward on the cards, and it is possible to play on a theme.
It is advisable to put in play a jackpot to make you want to come back every day.
12) The treasure hunt
Principle:
Internet users go looking for items (visual, letter …) hidden on the site. We can ask for the names of the products where the clues are hidden or the reconstitution of a word thanks to the found letters.
Contest organized on Babymoov's Facebook page
Election of the winner:
Draw at the end of the operation among the participants having successfully answered / found all the clues.
Advantages :
Playful and engaging aspect.
The surfer gets caught up in the game and searches frantically on the site.
Big source of traffic on the site and especially on the most strategic pages.
Disadvantages:
Requires a strong commitment from the surfer who must take time to look for clues.
Necessary time :
Long: graphic creation, integration of all the indices in the pages of the site (then time to delete everything at the end of the game).
Gifts:
A big gift to motivate users to search. If the company has a large product catalog, we can offer a lot with X products where the clues were just hidden.
13) Customization contest games
Principle:
Internet users make their creativity speak through a contest of customization or creation (coloring, drawing, writing …).
Contest organized on the Dawanda Facebook page
Contest organized on Babymoov's Facebook page
Election of the winner:
Either thanks to user votes (which will bring a stronger virality), or by a jury (which will bring a stronger impartiality).
It may be interesting that personalities »More or less recognized (bloggers, instagrameurs for example) are part of this jury for a tenfold communication, but also for a greater objectivity.
It is also possible to link the two: the finalists are elected by the votes of the Internet users, but the big winner (s) is (are) chosen by the jury.
Advantages :
Playful and engaging aspect.
The user takes himself to the game and generally shares his creation on social networks (both for pride, but also to get votes).
Disadvantages:
Requires a strong commitment from the user who must take time to achieve his own creation.
Necessary time :
Medium: graphic creation (the rest will depend on the mechanics).
Budget often important if it requires the development of a tailor-made application.
Gifts:
A big gift to motivate users to contribute and take the time to create a qualitative creation. This can also be in the form of recognition by realizing the proposal of the surfer.
14) The Brainstorming / The Idea Box
Principle:
In these contests, Internet users answer a question asked by the company, give areas for improvement or ideas for new services / products, etc.
We can also decline this mechanism in recipe contest for example.
Contest organized on Panzani's Facebook page
Election of the winner:
By a simple draw, by the election of the best idea by a jury or by votes Internet users. Possibility to couple these last two.
Advantages :
Allows the company to harvest new ideas where the cravings of its customers.
disadvantages :
Requires investment from the user depending on the mechanics used.
Necessary time :
Low to medium: graphic creation, but processing time of the participations.
Gifts:
Either an important gift to make you want to contribute, or the recognition or realization of his idea (pride).
15) Contests to increase your rating on a store or notice site
Principle:
Netizens must go leave a comment / review / note on an application store (Google Play Store or Apple Store) or on a notice site.
Contest organized on Babymoov's Facebook page
Election of the winner:
By a draw via the comments posted.
Advantages :
Allows toIncrease the number of downloads its application for those who have not yet (recruitment).
Allows to'improve his reputation and grades of its products on blinds and sites.
Disadvantages:
Can convey a bad image (soliciting) of the company according to the turn of the message. Make it clear that users must give their own rating, without lying, etc.
Necessary time :
Low: graphic design, note tracking and draw.
Gifts:
A big gift to motivate users to participate. Possibility of putting a gift on a platform.
You now have a vision of many possibilities which are offered to you to organize contests and animate in a qualitative, creative and playful way your communities. Depending on your sector of activity, your company, your objectives or your budget, you can very easily transfer these examples of contests on your social networks.
