▷ Which MOOC to choose to train in Digital Marketing?

You made your decision. You will learn the digital marketing thanks to MOOC because it's cool and more, it's a job of the future. Only a big problem presents itself. Which platform and which training to choose? I show you everything in this article …


MOOC is the abbreviation of the words " Massive Open Online Courses Or in simplified French "Online Course for Everyone" (less attractive, is not it?). Specifically, to take a course, you no longer need to enroll in a school. With the democratization of the internet (offers, prices, coverage, etc.), the courses come to you.

Job & Co'm

I love MOOCs. They allowed me to acquire new knowledge when I was out of work with few prospects. Today, thanks to these trainings, I created my own company: Web Fabrik.

How to choose your MOOC?

Based on the criteria below, I have shortlisted 3 MOOCs:

To compare the different online courses offered, I relied on 4 criteria that I consider very important. (A small summary table will be available at the end of the article.)

  • The price ;
  • The graduation ;
  • The type of training;
  • The community.

In addition, I limited my comparison to 3 platforms:

  • Openclassrooms (OC);
  • Udemy;
  • Unow.

But know that a plethora of platforms offers MOOCs. You can for example choose them on the site mooc-francophone.

The price

  • Openclassrooms : To access the various courses, you have 3 possibilities: either free, but with a limitation (you will not be certified), either by a subscription without commitment to 20 € per month or 300 € / month (subscription required to follow a course). For the details of the offers, it is on this page;
  • Udemy Prices vary according to the chosen courses, between 20 and 200 €. However, the good news is that there are sometimes incredible promotions that Webmarketing & co'm makes us enjoy. I recently bought two courses (SEO and Growth Hacking) for 20 € instead of 250 € in total. A real economy;
  • Unow: This site offers two offers. The first possibility is free access, but limited and the second is priced at 59 € with certification. It also offers offers for companies that want to train their employees.

The graduation

Many recruiters look to see if you have degrees or certifications associated with your skills . It is therefore an important choice when you search MOOC.

The 3 platforms offer certificates of success. These have no value from the state (they are not registered with the RNCP). However, these degrees are of real interest to your future employers. These attestations represent the validation of your new skills and the assurance of using them in their business.

Big bonus point, Openclassrooms proposes for certain MOOC, a diploma recognized by the RNCP and equivalent to bins + 3 / + 4 …

The type of training

  • Udemy : The courses are mostly videos, but you have additional articles or resources that are provided;
  • Unow : The site also relies on videos (more fun and lively) for the courses, but exercises or activities are also to be done;
  • Openclassrooms: The training courses offered by this platform are videos, text (for those who retain better by reading), with exercises and even defenses before a jury composed of professionals.

The community

The MOOCs brought us Flexibility and freedom in the way we learn new skills. However, during our learning, we need help and support for better assimilation. The 3 platforms are not at the same level from this point of view.

Openclassrooms and Unow offer real support through forum discussions between participants, training experts or mentors who follow your journey on the OC website. As for the Udemy website, there is no support or support. You are alone in front of your screen. You will be looking for help elsewhere …

To summarize all that and help you choose, I made a comparison of the offers.

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In conclusion

Online training has become trendy, but especially practical because we learn when and how we want it. As for the final choice of your training, it belongs to you. It all depends onyour needs, your budget, your commitmentetc.

One thing is certain, always put forward the certifications obtained. This will differentiate you from other profiles when looking for a job.

And you, what MOOC have you followed (or will you follow) to train you in Digital Marketing?