In a previous article, I had discussed techniques to increase the number of subscribers to its newsletter. Among these techniques, I told you about popups and thanks to comments I discovered Padiact, a solution to manage navigation scenarios to display a popup without being intrusive. We tested it to have the heart net. Here are our feedback …
Let's first look at the steps to implement the solution proposed by Padiact.
1: Integrate the Padiact code into your website
The first thing to do is to integrate a piece of code on all of your pages so that Padiact can collect statistics that can then trigger the popup. Only prerogative, this code must be placed before that of Google Analytics.
Once the code is integrated, you have to validate it on the Padiact interface.
In 5 minutes this very simple first step is set. Note that if the code really repels you, you can use the plugins (WordPress & co) offered by Padiact.
2: Define the rules that will display the popup
Padiact offers a multitude of rules that will delight any marketer. In my case, I remained simple, I targeted the new visitors having seen at least two pages on the site is persons of whom I am sure they are not subscribed (new visitor) and interested (at least 2 pages) viewed).
You can include a multitude of rules of this type (ex: number of pages visited, person coming from a particular site or search engines, consultation of a certain page on your site …).
3: Connect Padiact to your emailing provider
Padiact can connect to most emailing providers. In our case, we use Mailchimp but the tool can also connect to Aweber, Email Direct, Mailjet and many others.
4: Write his messages and design his popup
Now that your emailing provider is connected, you can proceed to creating your popup. Padiact offers several models, you can add images and text to your liking. Do not forget to preview the result before launching your email collection campaign.
That's what it gives us:
It's all over for installation, all you have to do is let yourself the time your newsletter base grows by itself 🙂
Follow the fallout of his campaign
Padiact offers interesting statistics tracking. You will be able to follow the period of interest on the number of displays of the popup and the number of emails collected.
So on the screenshot, you see that the popup has been displayed 4258 times and has collected 172 mails or a conversion rate of 4.04%
Note that you have the option to connect Google Analytics for finer analyzes.
The price will vary according to the number of emails collected per month. The subscription starts at $ 25 a month. You can nevertheless test the tool for free up to 50 emails collected per month. If the solution is enough you can stay on this free version.
To test for free, go here>