As a marketer, we always have some work to do when we talk about content marketing. Why ? Because offering original, targeted and useful content is quite hard and time consuming. When we have to implement a whole range of strategies like curation of content to create large-scale engagement, we are quickly overwhelmed …
Yet, curation of content is essential. 68% of us rely directly on this practice as part of their content strategy. To help you, I have concocted this list of 9 tools. Hop, go!
Do you also spend hours tracking LinkedIn, Google Plus, Reddit, RSS feeds, and high-level blogs? And finally, you're drowning in a ton of information and content? I sympathize!
Most of us also tend to share content with a multitude of tools: Browser, Evernote, Pocket, SlideShare, Buffer … and – worst of all – emails for sharing direct links. Just that … So before you start, it's essential to have a simple method to compile what you find. Memit can help you.
It's a web clipping tool that works with your cloud storage platform, like Dropbox, Google Drive, Onedrive or whatever. You can save any type of files – online and offline – with, and automatically generate a digital copy. The most practical feature is, I think, thematic collections to share resources with other people.
If you want your content to convert your audience, the influence and authority of the authors is paramount. But how to recognize the "good" authors? That's exactly what ClearVoice offers you.
This tool offers you a system of recommendation / algorithmic evaluation powered by the contributions of the big sizes of the marketing of contents. The free version allows you to access his ideas lab, search for influencers and even workflow tools like editorial calendars.
If you are only looking for content to be cured, you can use Content Studio, a search catalog in which they are indexed, for free. You can even share articles directly from the platform and immediately access their popularity rating on major social networks.
The main advantage of ClearVoice is the accuracy of the evaluation and ranking of authors or Author Rank. Each contributor is assigned a ClearVoice score or authority score that depends on the number of publications, the social influence of articles, or the social engagement rate. The statistics (number of articles published, number of sites …) are displayed in each of the profiles of the authors.
FrontPageit is the first in a series of news curation sites. Most of these platforms work according to an algorithm that suggests content based on your selections and preferences, as well as articles that you share.
Although FrontPageit is based in part on this type of self-referral, its operation is distinguished by the personal touch of the curators (you) who are required to provide a summary of a sentence for each article shared.
FrontPageit is also one of the few tools to have escaped the dominance of self-marketing marketers. It focuses on truly newsworthy articles in areas such as health, technology, sports, or the family. This makes it an excellent asset for your content curation strategy, as the platform focuses on the real interests of your prospects / visitors.
To be honest, I never thought of classifying Pinterest as a content curation tool. Of course, it's a great community and marketing platform, but what's so special about being a powerful content curing machine?
First, this social network connects you directly to your audience. Follow your fans, and your feed will reveal what they like.
Pinterest reminds us that human beings are creatures that rely heavily on visual cues. So, you just have to import from your site an image that users can pin and track its success to the audience.
Another great benefit of this social network is that it can boost your creativity to have new content ideas. And since your pin has an average life of 3 and a half months, it is a 1,600 times more consistent advertising than a Facebook post that lasts 90 minutes, or a tweet that will only take 24 minutes.
Know that there is a strategy that hits the mark with this social network: pin graphics and infographics from publications of other blogs and redirect these pins to your site. To see if this is effective or not, you will only have to consult your statistics.
Do you know that since its launch in 2011, Scoop.it has generated more than 75 million users in 18 months? If you're not familiar with it yet, Scoop.it is a curation tool that changes the way content is promoted, shared, and curated online. It proposes an algorithm that takes into account all the keywords used and the subjects consulted. Since this platform was opened to the general public in 2011, it has built a thriving community that interests both individuals and businesses.
When you're on Scoop.it, your main goal is to find great targeted content from or to your audience. After sorting according to what seems interesting to you, you can then scooper (publish) topics on your personalized newspaper either your own contents or those of other sites.
Scoop.it stands out above all for its instantaneity, a one-click publication, ideal for managing content curation. Basically :
- You create your reputation from a newspaper dressed in several themes that you choose according to your objectives (your interests and / or those of your targets);
- A "Bookmarklet" button allows you to associate web pages with your newspaper;
- After selecting the content that interests you, you publish it on your newspaper in one click, with or without comments;
- Sharing can be done simultaneously on Facebook, Twitter, Tumblr, LinkedIn, Buffer, WordPress, App.net or Yamer;
- You gain followers (like on Twitter) who will subscribe to your posts and who can share your Scoop.it newspaper on social networks and at the same time subscribe to an RSS feed. They will then constitute your community of common interests and may even suggest content to you;
- The quality of your publications and your sources will allow you to be read, shared and recommended until you gain notoriety thanks to the notion of scoring. Scoop.it! can even reward you with a medal.
Aside from these benefits, your account can be associated with your Facebook or Twitter accounts. The authors of the content you share may also recommend. Finally, your journal is updated in real time so that your fans receive your new topics in just a few moments.
Pawan Deshpande, CEO of Curata, is a great visionary. This man, who previously worked for Microsoft and Google, talks about curation of content: "By integrating content curation into your company's overall marketing plan, it can save time, money and money. resources. Without curation of content, the content marketing of your business will suffer until burnout. It's a great way to reach your goals. "
In this sense, Curata content curation software – a paid service – guides you through the process of searching, curating, and sharing content in your target market.
Its particularity is the customization, because you will be able to easily discover then to sort different contents served by a smart engine. It is this intelligent technology that allows Curata to perceive your interests and keep the most relevant content within your reach.
The other particularity of this tool is its professional side, more than Scoop.it for example. Very complete, the platform already includes in particular a schedule of publications, statistics of the leads and the fall-out of your diffusions. It is more suitable for large companies and inbound professional marketers specializing in content marketing.
Here is the information watch tool you need to really facilitate your curation of content. We all know that reading promotes the emergence of ideas, but not all flow readers have the same behaviors.
Feedly offers a complete platform that brings together all the content you want (blogs, news, podcasts …) in one place. Best of all, it includes YouTube videos to add excitement to the world of written content. This RSS feed aggregator offers a wide range of tools to facilitate your reading, share content on social networks and organize your favorites.
One of the approaches, although not obvious, to promote your content is to dive into a community of content. In concrete terms, this tool is similar to a café or a digital advertising corner.
It highlights your content to your readers while exposing you to other content. Blogging communities can support other people's content, build on their ideas, and drive traffic on a single platform.
A narrative timeline is a great way to ensure curation of content. Storify offers you a very simple tool to gather the most up-to-date information to impress your target market. This is the biggest advantage of this platform: local searches make it easy to find hyper-relevant content.
For short, Storify offers you to create a timeline that tells a story or an event step by step. You start with a title, then an introductory phrase (the chapo) and a series of testimonials, comments or articles (from other authors) about the same subject and from different sources: blogs, news sites , videos (YouTube or Dailymotion), Facebook posts, Tweets, Instagram … You will only have to share your timeline on social networks and integrate it into your site. For the presentation, you have the choice between a linear display (scrolling from top to bottom), grid (boxes side by side) or slide show.
The editorial power of Storify is one of its best assets since it allows you to tell a story in your own way. You choose the elements that make up the timeline according to what really matters to you.
Now it's your turn !
Naturally, it is difficult and time consuming, if not impossible to use one by one these 9 tools. The purpose of this article is to simplify your choice by helping you find the one that best meets your curation management needs.
And you, do you know of other relevant tools in this area? Feel free to share them with us in comments 🙂
Source: Content marketing institute