▷ 5 tips to make mail signatures a conversion lever with Boost My Mail

Boost My Mail is an innovative online solution for automating the deployment of email signatures in a company. A single administrator can manage the mail signatures of all his employees and thus easily relay banner communication campaigns in the signature mail. An economical and practical solution to make signatures mails a powerful marketing tool. The platform offers visitors to test the solution online for 14 days, free of charge and without obligation.

Discover tips for converting your
customers through a simple email signature

Tip # 1. Proceed
from email to email marketing

1.4 billion is the number of
emails sent daily to France. With an average opening rate of 86%,
the email of the daily newspaper has nothing to envy to emailing campaigns! It's a
trusted media that must be considered as one of the pillars of webmarketing.

Tip # 2. Serve the image of a company in the daily mails

A design and uniform mail signature serves the professionalism
of a company, it should not be neglected. It's a simple way
to do the self-promotion of the company and invite customers or
prospects to discover a company or brand by promoting
its website or engaging them to follow it on social networks.

Tip # 3. A collaborating email is an advertising space to exploit

Few communication officers have
the reflex to associate an advertising banner with a signature mail, for lack
time or because it's too complicated in terms of management.

And yet, today we see a return on investment very powerful. The Boost My Mail management tool allows you to relay promotional campaigns through your employees. Communication is both targeted and non-intrusive. Employees then become ambassadors of the brand. The more volume, the more publicity is impacting!

marketing signature mail collaborator

Tip # 4 / Include the
email signature in the editorial plan webmarketing

The signature mail in the elaboration of an editorial plan
must not be relegated to the last plane. Regular updating of a
signature mail demonstrates the ability of a company to be active in its
communication relationship with a prospect or a customer. The ideal is to change it
once a week, see once every two weeks. It is
interesting to mix content "push" and inbound marketing
to push content that will allow you to promote your
offers, but also to communicate on your business expertise. This allows
to maintain a relationship of trust, without being constantly in a relationship
purely business.

Tip # 5 / Measure
campaign performance

The last tip and not least! To customize your campaigns and make them even more efficient, you need to measure them and use AB Testing. The solution Boost My Mail provides a tracking tool to track the statistics of banners broadcast.

measure performance marketing campaign mail

We tested Boost My
Mail during the free trial period. Back on our experience
user:

What we liked:

  • The interface
    simple and easy to use.
  • The
    creation of a mail signature in two minutes chrono.
  • The
    variety in the choice of signature patterns.
  • The
    possibility to associate several signatures to the collaborators.
  • The
    Campaign planning.
  • The
    measure the performance of the banners.
  • The
    very affordable price, and at a lower cost compared to the purchase of advertising space
    or emailing campaigns.
  • The
    synchronization of user information.

What we have less
love :

  • The application
    is not responsive for mobile use.

How to take control
the Boost My Mail tool?

Just log on to www.boostmymail.com and create a free account. No need for integration knowledge or HTML, click on the "signature" tab on the platform's home page. Choose a signature template, integrate your logo and choose the elements you want to appear in the signature (name, surname, function, phone number, website, social networks, etc.).

Once you've set up your signature template, you just have to embed a banner and assign your users. To assign your users, the editor will ask you to integrate the user information, either manually or synchronously. Once all the elements have been integrated, go to the statistics tab to view the volume of banner clicks and the deployment of email signatures. If no signature template is appropriate, Boost My Mail offers optional custom signature creation.

signature mail tool

Article written in collaboration with Boost My Mail